Streaming’s Growing Influence As A Subdivision Within Gaming
Streamers have been the lifeblood of the gaming industry for well over a decade now. However, there was a time, especially during the early stages, when those in the gaming industry were not entirely convinced that this new form of media had the legs or longevity to replace some of the more traditional stalwarts and media that had existed in the gaming world for decades.
Throughout the 90s and early 2000s, during the golden age of console gaming, the internet was yet to emerge as a disruptive technology and force.
Those who were paying attention knew it was only a matter of time before it started to change the way we gamed, forever, but at this point, the main avenues to get news and updates in the world of gaming were through TV shows, some radio shows, early internet forums, and gaming magazines.
TV adverts, billboards, and newspapers were still the main route for gaming companies looking to project their new games to a vast audience.
It wasn’t until the emergence of online home video console gaming in the late 2000s that we started to see new media become integral within the marketing world of online gaming.
Adapting To The Times
Casinos have been lucid in their approach to integrating the latest technology. Since the online market has become a global landscape, with the best designers and marketing companies competing from all over the world, it has driven a tsunami of new ideas and innovations, some of which have been more successful than others.
Cryptocurrency casinos have become one of the biggest niches in gaming, having crossed over into the global market over the last few years.
While they have been around for over a decade, the broader adoption of cryptocurrency in traditional finance and the growing popularity of digital assets as a sought-after form of investment have led to a massive number of new customers looking to use their cryptocurrency in a market they are familiar with.
At www.ignitioncasino.eu – the casino games are the same ones you’d find at a conventional casino, but by championing a digital-only form of payment, cryptocurrency companies have been able to open up their market to those who have a penchant for crypto.
Streaming giants have picked up on this, and a growing relationship has been brewing between influential gaming influencers, casino gaming, and broader betting marketing, as more and more people seek out sites like YouTube, Twitch, and Instagram for their gaming news.
Cryptocurrency casinos have also rolled out their mobile apps, again, showing their openness to expand into technologies and ideas that gamers are familiar with, as you can see in the link below.
Mobile Apps & Their Growing Influence
As gaming becomes more popular on smartphones and tablets, this has played perfectly into the hands of those who use streaming and streaming websites as part of their brand.
Gaming content creators who can build a brand for themselves and amass thousands of followers can earn six-figure salaries, all without leaving their homes.
There are many positives from a creator and a user perspective here. Those with a passion for a specific theme or genre can find hyper-specific content tailored to their favorite games.
Often, they don’t need to pay for expensive subscriptions or monthly magazine fees like they did back in the day; usually, a few dollars will suffice, even for the top streamers.
While there have been issues with pay disparity between top and lesser-known streamers on sites like Twitch, overall, the model works for consumers as well as creators.
It gives gamers an insight into the game through the lens of their favorite creators. If a game can get a five-star review from a highly respected streamer, it can often be a seal of approval and help organically shift a lot more copies than an expensive marketing campaign via legacy media like TV and billboards.
Looking To The Future
Streamers haven’t just planted their flag and become an integral part of the gaming industry; they are fast becoming the number one route for marketing companies looking to tailor their ads and promotions to specific audiences.
Podcasters are now one of the primary sources of news, and social media, especially in the US, has become the number one source, surpassing legacy media.
All of these points point to a landscape that is now benefiting streamers. In the world of gaming, which requires consumers to be constantly plugged into the digital ecosystem, this is now the new battleground for those looking to make a name for themselves in the industry.
In gaming, it means that it is cheaper, easier, and potentially a much larger market, so marketing via streamers is the best route.
More people get their news via these avenues, which means the top streamers make even more money.
And, given the 24/7 nature of gaming media, which now hinges on reaction videos, live in-game watchalongs, and short clips, expect this influence to continue growing.